Our Story

Creating genuine Italian pizza with dedication from 1985

From Naples to Your Neighborhood

'PureProvisions started with one simple vision: to offer authentic Neapolitan pizza to London. Established by the Moretti lineage in 1985, our little pizza shop began as a family-owned venture with recipes passed down for generations.

Tony Moretti, our pioneer, mastered the pizza craft on her journey across Italy, apprenticing with renowned pizzaiolos in Naples—where pizza was conceived. When she returned to the UK, her goal was to replicate the enchantment of genuine Italian pizza, staying true to classic techniques and selecting only the finest materials.

Our once quaint 12-seat eatery has now transformed into an esteemed neighborhood gem, yet our dedication to superior quality and authenticity has remained steadfast. We continue using traditional wood-burning ovens, our dough is prepared fresh each day, and we procure the most exceptional ingredients available.

These days, 'PureProvisions' is still under family ownership and direction, with the Moretti descendants now inspiring our dedicated crew. While we've adopted certain contemporary advancements, the essence of our enterprise stays unchanged: to serve delectable, genuine pizza that unites people.

Our Values

Quality Ingredients

Our ingredients are sourced for their freshness and superior quality, collaborating with local producers and Italian suppliers to secure authentic tastes.

Traditional Methods

We make our pizzas using age-old traditions, with dough that rests for 48 hours and is then baked in genuine wood-burning ovens.

Community Focus

For us, being a restaurant is more than serving food—it's about contributing to our community by supporting local ventures and fostering a space where everyone feels at home.

Sustainability

We are committed to eco-friendly practices, from minimizing food waste to utilizing sustainable packaging and championing sustainable farming.

Meet Our Team

The devoted individuals responsible for our scrumptious pizzas

Tony Moretti

Owner & Head Chef

A second-generation proprietor who trained in Naples and has refined our pizza recipes for more than 15 years.

What Our Customers Say

This is the closest to authentic Neapolitan pizza that I've enjoyed outside Italy. The crust is just the right amount of chewy, with those signature-charred spots that only come from a traditional wood-fired oven.

PureProvisions